Bumble x Cosmo, Marie Claire, and ELLE

Objective: Bumble sought to drive greater awareness around their dating app by focusing on their success rates and unique offering of empowering women to make the first move.

Strategy: I led marketing strategy in partnership with three of Hearst Digital Media's millennial sites, ELLE.com, MarieClaire.com and Cosmopolitan.com, to develop Dating in a Digital Age, a relatable custom content and social experience that inspired our audience to try the app themselves. Steeped in insights, 10 custom content pieces focused on the app's success stories and real-life experiences. Six custom Cosmo Instagram memes focused on hilarious and shareable dating scenarios.

Highlights: The Instagram memes received over 500K engagements (likes, comments, views,) and content page views were in the millions. Bumble was so pleased with the results, they came back for a second partnership. 

Articles

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Instagram Post