I’m a content strategist, UX writer, and digital marketer with over 10 years experience. I combine creative copy writing with a design-centric, strategic approach to create happy user experiences and achieve business goals.

Springtide

Defining the voice, tone, and messaging for a new care experience for children from Redesign Health.

Lively

Streamlining UX copy for a DTC hearing aid help app along with email, blog, and social ad copy.

Paravos

Creating the brand voice, web copy, and 24 articles for a new weight health service.

Calm

Developing content strategy and UX copy for a new coaching service.

Nickelodeon x Seventeen

Positioning a teen star as a Gen Z style influencer with a fashion week content experience.

GE x Lenny Letter

Empowering more women to enter the S.T.E.M fields by honoring women in science at GE.

Services

Brand Messaging

• Strategic insights and positioning

  • Stakeholder interviews

  • Competitive analysis

  • Content audits

  • Brand values, vision, and mission

• Content style guide

  • Voice, tone, and personality

  • Style and terminology

  • Content patterns (headlines, CTA’s etc.)

• Messaging overview

  • Company description

  • Key offerings and features

  • Press language

Content Development

• Writing and editing

  • Digital: websites, blogs, emails, social posts, ads, text messages, etc.

  • Print: Brochures, pamphlets, articles, etc.

• Editorial direction

  • Core content pillars

  • Suggested themes

  • Channel prioritization

UX Writing

• App and website content

  • Wireframe review

    • navigation, flow, etc.

  • UX copy creation and edits

    • Headlines, CTA’s, error messaging, tooltips etc.